Choosing The Right Agent
By Craig Lowe
You should look at several specific key areas when choosing the person you wish to represent you during the sale of your home. The first and one of the most important is the strength of their marketing plan.
The method of marketing and the marketing plan should be tailored to suit your situation and your property. The advertising copy that is written needs to attract the target demographic of buyers. Smart looking and clever advertising might draw a hundred people to the open home, but if the house is not suitable for any of them it’s pointless.
This is also a reason not to oversell a property through photos and advertising copy. If your home looks and sounds unrealistically good, people may be disappointed when they come to view it. It’s like watching a movie that’s been hyped up too much, it never turns out to be as good as your expectations when you might have otherwise enjoyed it.
Negotiating skills are also crucial to achieve the top end of market value. During each agent’s presentation, you should get a good feel for the agent’s ability to sell and negotiate. Always remember that the salesperson is vying for your business and they are currently trying to sell their abilities to you. If you don’t think they are doing a good job of that, they probably won’t do a good job with your home either.
If nothing else, you should always ask the following questions during the presentation:
- What marketing method do you recommend and how you are going to create a competitive situation amongst buyers so we can achieve a premium price?
- Can you tell us how your advertising is going to attract the correct buyers to our home?
- What sort of negotiating skills do you have and how are you going to use them to our advantage?
Thirdly you need to get along with your salesperson. It is important to feel comfortable with and trust your consultant. They should have a standard of presentation you are happy with and be good communicators.
If you have had advice from a real estate agent and you are unsure if it is the right advice for your situation, please don’t hesitate to call me on 021 764 647 for a second opinion.