In New Zealand, many homeowners naturally target the warmer months when selling their homes. Because of the longer days, blooming gardens, and active buyer base, spring and summer are typically regarded as peak selling seasons. However, what if we told you that winter might actually present some of the most favorable circumstances for selling your house?

It's time to dispel the antiquated belief that sellers should avoid the winter months. Actually, there are a number of strong arguments for why it might be advantageous for you to list your house during the cooler months.

1. More Attention When There Is Less Competition

The market may be overrun with new listings in the spring and summer, so make good use of advertising and getting your property in selling condition now. In contrast, winter typically sees fewer properties on the market, which means less competition and more attention from serious buyers.

Whether it's a move, a life event, or just being prepared to take action, buyers who are actively looking for a home during the winter months are typically motivated. Your property can benefit from a higher percentage of buyer interest and more high-quality inquiries if there are fewer listings to divert them.

2. Wellington Buyers Are Active Year-Round

Our market doesn't hibernate here in Wellington. According to Lowe & Co.'s own sales data, there is steady customer activity all year long, even during the winter. Although open-home traffic may appear different—with jackets and umbrellas in place of sunglasses and sandals—the desire to purchase is still very much present.

Add to that the rise in online property browsing (even from the couch with a heat pump blasting), and seasonal slowdowns are less impactful than they once were. Savvy buyers know that winter is no time to snooze—and sellers who list now can capitalise on that.

3. Your Home Can Shine in the Right Light

Winter lets buyers see your home in its most realistic and practical light. Cosy heating, insulation, natural light, and energy efficiency become major selling points during this season. If your home is warm, dry, and well-presented, it can actually stand out more than it would in summer.

Small upgrades like LED lighting, home decor, a roaring fire or heat pump, and warm throws can transform your home into a haven that buyers instantly connect with. And if you’ve got great sun exposure or double glazing? Now’s your time to show it off.

4. Serious Buyers Are Still in the Market

While casual browsers may wait for warmer weather, serious buyers don’t pause their plans. Whether it's relocating for work, upsizing, or securing school zones for the next year, many buyers have clear timelines that don’t align with the seasons.

That urgency can lead to faster decision-making and smoother sales—especially when buyers don’t want to risk waiting until spring and facing more competition.

5. You’ll Beat the Spring Rush

Spring may bring more buyers, but it also brings a surge of new listings. That means more properties competing for the same buyer pool. Selling in winter means you can settle and move on your terms, avoiding the logjam of spring settlements and often securing more favourable sale conditions.

For those planning a summer move, listing now can also give you breathing room for house hunting or relocating without pressure.

Final Thoughts: Winter Selling Is Smart Selling

The idea that winter is a bad time to sell in New Zealand simply doesn’t hold up anymore. With fewer listings, motivated buyers, and smart presentation, winter sellers can potentially achieve strong results, especially with less competition in the market.

At Lowe & Co, we know how to market your home strategically in every season. Whether it’s showcasing your property’s warmth, targeting active buyers online, or guiding you through a tailored sales campaign, our agents are ready to help you make winter your season to sell.